A better definition for 2018 is someone who spends more than $100 per month on a game. He says the standard definition of a whale is someone who has a lifetime spend of more than $100, but that number is probably too low nowadays, and maintaining spend has become more important. These games place higher value on user retention, defining ‘whales’ by the number of sessions and time in-app than overall spend.ĭeltaDNA CEO Mark Robinson also sees the term evolving. “Most game developers think of whales as their top spenders, but depending on the genre or objective of the game, this could be defined differently,” said Ben Chen, SVP and GM of developer relations at Tapjoy.Ĭhen referred to casual games that primarily monetize through ads instead of in-app purchases, so they focus their marketing efforts on driving user engagement. As mobile games evolve, so does the definition of “whale.” players who spend a great deal on in-app purchases-bring in the majority of revenue for the free-to-play (F2P) mobile game market, despite there being fewer of them to support a game.
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